Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact?
Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution — Main Street.
You will learn:
- What you need to know before starting the logo design process
- How to promote your brand with print
- Tips on positioning your brand and standing out from competitors
IN PARTNERSHIP WITH Deluxe
For more than 100 years, Deluxe Corporation has sought to create the tools that help shape our economy. Since 1915, Deluxe has recognized the vital role that small business plays in our communities, from job creation to business development. For these reasons, the Deluxe Corporation Foundation provides financial support to nonprofits that help entrepreneurs and small business owners succeed. Our grants to SCORE have totaled more than $1.5M in recent years, with the majority of these funds supporting the creation and updates of online training and certification for SCORE mentors.
ABOUT THE PRESENTER(S)
Ashley Kimlinger is the Director of Enterprise Brand Management at Deluxe Corp. She has a background in communications and graphic design, has been a key contributor on the Small Business Revolution campaign.
Director of Enterprise Brand Management, Deluxe Corporation
Sonia Mansfield has been writing content for small business for nearly 10 years and helps businesses leverage print marketing to grow their brands.
Web Content and Social Media Manager, Deluxe Corporation